Marketing Manager - Professional Studies
Company: University of California - Riverside
Posted on: May 16, 2020
MARKETING MANAGER - PROFESSIONAL STUDIES
201906193321 Full Time 8AM - 5PM $55,000 - $108,500
UCR Extension is the continuing and professional education division
of the University of California, Riverside offering over 80
programs and certificates to domestic and international students.
UCR Extension's Marketing Department promotes the organization,
increases awareness of programs and services offered, and drives
enrollment. Reporting to UCR Extension's Director of Marketing and
Communications, the key objective of the Marketing Manager for
Professional Studies is to grow enrollment through the use of
diverse marketing strategies. This position will develop and manage
enrollment marketing programs in specific channels, support
business objectives, lead acquisition, and foster retention among
students. The salary for this position is budgeted up to
Bachelor's degree in related area and/or equivalent
Advanced degree Preferred
4 - 7 years of related experience. Required
Project management experience developing and executing against
strategic marketing plans with specific goals, timelines and key
performance indicators. Required
Experience developing and executing acquisition and retention
campaigns including print/online advertising, social media, emails,
and landing pages. Required
Experience developing and executing against strategic marketing
plans with specific goals, timelines and KPIs. Required
Higher education enrollment marketing. Preferred
Strong interpersonal communication and political acumen skills.
Thorough knowledge of the campus and/or medical center products and
Skill in mentoring less experienced staff.
Thorough knowledge of communication principles, media, and
Strong skills in event and media activities management.
Thorough analytical and written communication skills.
Strong project management skills.
Thorough knowledge of marketing mediums and funding sources.
Strong ability to solve problems with metric driven thinking.
Must have the ability to thrive independently with a high degree of
autonomy, as well as work cooperatively with other departments.
Strong verbal communication skill
Ability to prioritize numerous responsibilities, possess excellent
time management skills, and work both independently and as part of
Must be knowledgeable of latest trends and competition and
incorporate those insights into development of marketing strategy
Thorough knowledge of the campus and/or medical center, including
its achievements, mission, vision, goals, objectives and
Bilingual (Spanish or Asian Languages)
In the Heart of Inland Southern California, UC Riverside is located
on nearly 1,200 acres near Box Springs Mountain in Southern
California; the park-like campus provides convenient access to the
vibrant and growing Inland region. The campus is a living
laboratory for the exploration of issues critical to growing
communities' air, water, energy, transportation, politics, the
arts, history, and culture. UCR gives every student, faculty and
staff member the resources to explore, engage, imagine and
UC Riverside is recognized as one of the most ethnically diverse
research universities in the country boasting several key rankings
of which we are extremely proud.
* UC Riverside was included in the (August 2018) edition of The
Princeton Review's "The Best 382 Colleges."
* Shanghai Jiao Tong University (August 2017) Academic Ranking of
World Universities ranked UC Riverside among the top 151
institutions. This survey bills itself as "the most trustworthy
precursor of global rankings of the world's top 500
* In 2016, UCR was recognized for graduation rate success by the
Association of Public and Land-Grant Universities (APLU) for
achieving near parity across racial-ethnic, socio-economic, and
* UCR ranks among the Top 15 Public Research Universities in the
nation, as identified by the 2017 Washington Monthly.
* In 2017, two separate reports from the Education Trust celebrated
UCR as a national leader for African American and Latino student
success. UCR was one of just three schools to be named
top-performing institutions in both reports and the only California
campus recognized among 18 top-performing colleges and universities
in the nation for high black student graduation rates.
The University of California is an Equal Opportunity/Affirmative
Action Employer with a strong institutional commitment to the
achievement of excellence and diversity among its faculty and
staff. All qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, sexual
orientation, gender identity, national origin, age, disability,
protected veteran status, or any other characteristic protected by
For information about our generous employee benefits package,
visit: Employee Benefits Overview
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Keywords: University of California - Riverside, Riverside , Marketing Manager - Professional Studies, Executive , Riverside, California
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