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Marketing Manager - Professional Studies

Company: University of California - Riverside
Location: Riverside
Posted on: May 16, 2020

Job Description:

MARKETING MANAGER - PROFESSIONAL STUDIES

JOB NUMBER
FULL/PART TIME
SCHEDULE
SALARY

201906193321 Full Time 8AM - 5PM $55,000 - $108,500

POSITION INFORMATION

UCR Extension is the continuing and professional education division of the University of California, Riverside offering over 80 programs and certificates to domestic and international students. UCR Extension's Marketing Department promotes the organization, increases awareness of programs and services offered, and drives enrollment. Reporting to UCR Extension's Director of Marketing and Communications, the key objective of the Marketing Manager for Professional Studies is to grow enrollment through the use of diverse marketing strategies. This position will develop and manage enrollment marketing programs in specific channels, support business objectives, lead acquisition, and foster retention among students. The salary for this position is budgeted up to $79,800.

EDUCATION

Education Requirements

DEGREE
REQUIREMENT

Bachelor's degree in related area and/or equivalent experience/training. Required

Advanced degree Preferred

EXPERIENCE

EXPERIENCE
REQUIREMENT

4 - 7 years of related experience. Required

Project management experience developing and executing against strategic marketing plans with specific goals, timelines and key performance indicators. Required

Experience developing and executing acquisition and retention campaigns including print/online advertising, social media, emails, and landing pages. Required

Experience developing and executing against strategic marketing plans with specific goals, timelines and KPIs. Required

Higher education enrollment marketing. Preferred

MINIMUM REQUIREMENTS

Strong interpersonal communication and political acumen skills.
Thorough knowledge of the campus and/or medical center products and services.
Skill in mentoring less experienced staff.
Thorough knowledge of communication principles, media, and marketing techniques.
Strong skills in event and media activities management.
Thorough analytical and written communication skills.
Strong project management skills.
Thorough knowledge of marketing mediums and funding sources.
Strong ability to solve problems with metric driven thinking.
Must have the ability to thrive independently with a high degree of autonomy, as well as work cooperatively with other departments.
Strong verbal communication skill
Ability to prioritize numerous responsibilities, possess excellent time management skills, and work both independently and as part of a team.
Must be knowledgeable of latest trends and competition and incorporate those insights into development of marketing strategy and campaigns.

PREFERRED QUALIFICATIONS

Thorough knowledge of the campus and/or medical center, including its achievements, mission, vision, goals, objectives and infrastructure.

Bilingual (Spanish or Asian Languages)

ADDITIONAL INFORMATION

In the Heart of Inland Southern California, UC Riverside is located on nearly 1,200 acres near Box Springs Mountain in Southern California; the park-like campus provides convenient access to the vibrant and growing Inland region. The campus is a living laboratory for the exploration of issues critical to growing communities' air, water, energy, transportation, politics, the arts, history, and culture. UCR gives every student, faculty and staff member the resources to explore, engage, imagine and excel.

UC Riverside is recognized as one of the most ethnically diverse research universities in the country boasting several key rankings of which we are extremely proud.

* UC Riverside was included in the (August 2018) edition of The Princeton Review's "The Best 382 Colleges."

* Shanghai Jiao Tong University (August 2017) Academic Ranking of World Universities ranked UC Riverside among the top 151 institutions. This survey bills itself as "the most trustworthy precursor of global rankings of the world's top 500 universities."

* In 2016, UCR was recognized for graduation rate success by the Association of Public and Land-Grant Universities (APLU) for achieving near parity across racial-ethnic, socio-economic, and gender boundaries.

* UCR ranks among the Top 15 Public Research Universities in the nation, as identified by the 2017 Washington Monthly.

* In 2017, two separate reports from the Education Trust celebrated UCR as a national leader for African American and Latino student success. UCR was one of just three schools to be named top-performing institutions in both reports and the only California campus recognized among 18 top-performing colleges and universities in the nation for high black student graduation rates.

The University of California is an Equal Opportunity/Affirmative Action Employer with a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by law.

For information about our generous employee benefits package, visit: Employee Benefits Overview

JOB DESCRIPTION DETAILS

View complete Job Description for this position

Keywords: University of California - Riverside, Riverside , Marketing Manager - Professional Studies, Executive , Riverside, California

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